On February 4th the Private Lease webinar, organized by Link2fleet, took place. During this webinar, Bert Lijnen, one of our senior experts at Marketing and Consumer Insights, shared insights from the GfK Private Lease Monitor. The organizer, Link2fleet, combines its strengths and know-how with those of experts, with the aim to bring the most valuable knowledge to the market.
The Private Lease Monitor was first launched last year and will be carried out again this year, in order to be able to compare the evolution year after year. This research closely examines the latest trends and insights in the Private Lease Market in Belgium. Interested in a free sample report? Download it here
Watch the video
During the webinar, Bert Lijnen presented the latest findings on the customer journey. Topics that were discussed are:
- What does the customer journey look like?
- Which providers do consumers consider?
- What are the main challenges for car dealers and specialized leasing companies?
You can find the recordings below in Dutch or French.
Dutch version
French version
For more information about the Private Lease Monitor, do not hesitate to contact Laura.Gilson@gfk.com.
