Online shopping is now an ingrained habit among consumers, globally. This tendency is likely to stay as consumers are trying to fight back the current rise in inflation and cost of living by curbing their expenses with online discounts and promotions.
With the world’s most popular online shopping festivals approaching, we asked NielsenIQ e-commerce experts from around the world to address:
- The latest trends in e-commerce by region
- The future of e-commerce in the next three to five years
- Popular online shopping events by region
Check out the video below and discover how your brand can benefit from these trends and build a winning e-commerce strategy by leveraging trusted and accurate data.