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Multimedia

Webinar: Tracking the full Canadian shopper journey

[x] mins read
Multimedia

Webinar: Tracking the full Canadian shopper journey

[x] mins read
Manufacturing
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Manufacturing CPG & FMCG Channel Strategy Consumer Behavior Consumer Journey E-commerce Shopper Omnichannel Strategy Omnishopper Shopper Marketing

With e-commerce booming and 42% of Canadian shoppers classified as omnishoppers, now is the time to unpack Canadian omnishopper insights.

Watch our webinar recording to learn more about this important and emerging consumer segment shaping the Canadian CPG industry and how to develop a strategy around them.

Master tracking offline and online behavior

Find out all of Canada’s omnichannel secrets from consumer intelligence experts.

Download the webinar slides

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Taking the next step: Tracking the full Canadian shopper journey

What you will learn

Canadian Omnishoppers have gained importance with an 11% higher shopping frequency and a 30% larger spend per shopping trip when shopping online.

Watch consumer intelligence expert Jenny Mabley and Katerina Dik as they dive into key insights to understand this valuable Canadian omnishopper segment and the impact inflation has taken on consumers.

Key questions answered:

  • What does the omnishopper household profile look like?
  • What categories are shoppers embracing online?
  • What number of consumers are shifting online?
  • How are Canadians reacting to inflationary pressures?

From this webinar, you will learn how to set a unique growth strategy based on Canadian consumer habits across both online and offline channels.

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