EPISODE 78

Tune in to our session from #TMRE23, where Michael and Hillary sit down to talk about how digital advertising helps build brand equity.

Drawing on 17 cross-media campaigns across Europe, new research shows that digital advertising drives brand equity. Commissioned by Meta, GfK data reveals the different marketing channels that help with brand building efforts at every stage of the funnel. From brand awareness to brand favorability, join this session to see how marketers can optimize digital advertising efforts for higher impact and efficiency by leveraging the power of a mixed-media approach.