Let’s talk E-commerce! Episode 6: How to optimize your digital shelf


Let’s talk E-commerce! Episode 6: How to optimize your digital shelf

In the sixth episode of the NIQ e-commerce series “Let’s talk e-commerce!”, our experts from Data Impact by NielsenIQ and NIQ Brandbank discuss the importance of digital shelf optimization, the role of search and content, as well as recommendations for winning on the digital shelf.  

In today’s omni world, it’s essential for retailers and manufacturers to prioritize consumers’ digital experiences to keep up with industry trends. There are endless ways for brands to market a product online, but when listing products on a major online retailer, brands need to pay attention to rich media content as well as comprehensive digital shelf analytics to capture accurate search data and elevate digital shelf visibility. 

In this episode, we discuss: 

  • What is the digital shelf and why is it important? 
  • The role of accuracy in search 
  • The power of enriched product content 
  • How to win the digital shelf 
  • How can retailers and manufacturers improve digital shelves 

Watch or listen to the sixth episode of the NIQ series “Let’s talk E-commerce!” and look out for new releases in the coming weeks!


Marcelina Fedczyszyn

Customer Success Director at Data Impact by NielsenIQ

Marcelina spent 8 years at Kantar, managing a specialist panel client service team and helping brands and categories develop consumer-focused strategies. At Data Impact, she heads the CSM team looking after international accounts and leverages her expertise to help CPG brands build competitive advantage in the omnichannel world. Marcelina is passionate about delivering data-driven insights and understanding her clients’ problems to provide the best possible solutions.

Steve Burdett

Group Commercial Director, NIQ Brandbank

Steve leads the NIQ Brandbank commercial business from a group perspective supporting both retailer/manufacturers to enable world class shopper experiences and omnichannel growth.