In this episode, we discuss:
- The concepts of omnishoppping and omnishoppers profiles
- How global events (such as the pandemic and inflation) are contributing to its acceleration
- Trends, differences, and similarities across the globe
- Drivers and barriers
- Key takeaways for companies on how to build a successful omnichannel strategy
Watch or listen to the second episode of the NIQ series “Let’s talk E-commerce!” and look out for new releases in the coming weeks!
Want to suggest an E-commerce-related topic to cover during the next episode? Fill out the form below and let us know!
Karolina Zajdel-Pawlak
Managing Director, NIQ Poland
Karolina Zajdel-Pawlak is Managing Director of NielsenIQ Poland. For over 20 years associated with the consumer intelligence company NielsenIQ, which provides insight on habits, consumer and sales trends in over 100 countries around the world. An expert in the FMCG and Retail industry, with experience from the Polish and European markets. Together with her team, she supports clients from the FMCG and retail sectors in making strategic business decisions based on market data.
Prafull Babar
Director, E-commerce, India, NIQ
Prafull Babar is a seasoned professional with over 16 years of experience in syndicated research. He currently leads the e-commerce business for NIQ India, where he oversees the eTrack (ePOS), e-panel and Digital Shelf Solutions portfolio. Prafull also partners with manufacturers and retailers in the online space to provide insights into online measurement and consumer behavior, helping them to get a larger picture of the online marketplace.
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