Shoppers shift toward sustainability
Over the past 10 years, we have seen positive consumer sentiment toward sustainability and anticipated that purchasing preferences would drive the industry toward a green revolution. Today, consumers want “sustainability” to be the new business baseline, and the onus of responsibility is shifting from consumers to companies with new legislation and stringent regulation. Which part will e-commerce play in this transformation towards more conscious choices?
In this episode, we discuss:
- New consumer habits and the shift to more conscious choices, new legislation, and stringent regulation
- What the future of sustainability looks like for brands, retailers, consumers, and governments
- Shift to more conscious choices and the role of e-commerce in this transformation
- What is next? Will e-commerce kickstart sustainability efforts?
Watch or listen to this episode of the NIQ series “Let’s talk E-commerce!” and look out for new releases in the coming weeks.
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Brooke Bright
Global Director of Strategic Growth, NIQ Brandbank
Brooke Bright leads retail product management team at NIQ Brandbank. She’s passionate about data and business strategy and enjoys spending time in-market with top retailers and brands like Walmart, Target, Conagra, Purina, and Instacart. Brooke and her team build solutions to help retailers drive omnichannel growth and meet health and wellness shopper goals, ultimately driving revenue and shopper loyalty. She is a Path to Purchase Women of Excellence winner, and she looks forward to continuing to drive innovation across the industry.
Prafull Babar
NIQ Director of E-commerce, India
Prafull Babar is a seasoned professional with over 16 years of experience in syndicated research. He currently leads the e-commerce business for NIQ India, where he oversees the eTrack (ePOS), e-panel, and Digital Shelf Solutions portfolio. Prafull also partners with manufacturers and retailers in the online space to provide insights into online measurement and consumer behavior, helping them get a larger picture of the online marketplace.
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