
Pricing & Promotion
Uncover our detailed insights on Pricing & Promotion, where we explore the latest strategies, trends, and best practices in optimizing pricing and promotional activities. Effective pricing and promotion strategies are essential for driving sales and enhancing profitability. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how to effectively drive sales and enhance profitability. Learn about the latest tools and techniques for dynamic pricing, promotional planning, and discount management. Discover how data analytics can help you understand consumer price sensitivity and optimize your pricing strategies. Stay informed about the impact of economic conditions and competitive pressures on pricing and promotion.
For more information on how our solutions can support your pricing and promotion strategies, visit our Pricing & Promotion Solutions page.
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U.S. shoppers shift shopping strategies to brace for recessionary effects

Infographic: optimize growth strategies and drive category leadership

Winning in today’s CPG market: The A–Z checklist for manufacturers

Evaluating risk: Ensuring your innovative new CPG product is a success

Becoming shopper-centric: price, promotion and the overall value equation

How to better negotiate CPG product pricing and promotions with retail buyers: Overcoming four common obstacles

It pays to be premium

Total consumer report, volume 3

The state of the U.S. beer market
