Movies remained the most popular type of video product in 2014, accounting for 49.5 per cent of total DVD and Blu-ray retail sales value, down from 57.7 per cent in 2013.

Live-action movie titles continue to dominate the Blu-ray format which accounts for 17.6 per cent of total retail sales.

GfK Marketing reduced the number of category types tracked in 2008. VHS sales are no longer reported here due to very low demand for the format (less than 1 per cent of total units sold in 2007). The emerging high-definition Blu-ray format was included for the first time in 2008, and accounted for around 2 per cent of total value and 1 per cent of units sold.

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