Hispanic American households are a young and growing group

In the U.S., people who identify as Hispanic make up nearly 20% of the population. This is an incredibly important group of consumers that is only projected to grow in the coming years. Hispanic consumers make up 17% of households purchasing beauty products and over-index on spend, accounting for 20.3% of total beauty dollar sales.

Take a closer look at the buying habits and behaviors of Hispanic consumers that are impacting the beauty industry: