In early 2020, the digital landscape was already an extremely challenging channel to navigate. Now, entering the third year of COVID-influenced life and disruptions, shoppers have reprioritized what matters to them and are seeking shopping experiences and products that cater to their new needs. Download our eBook to learn about the four key actions brands and retailers should take to activate the right product content and drive discoverability, including:

• Discover: Are your shoppers able to discover your products through organic and faceted search based on their need states and preferences?
• Empower: How does the PDP empower shoppers with the expected information, pictures, and details about the product?
• Engage: Is the PDP engaging shoppers and answering questions on the path to purchase with enhanced content and rich media?
• Personalize: How are you creating personalized and unique experiences to drive brand loyalty and add value to the shopping journey by removing any friction?

Download this free resource and take the important first step toward optimizing your products for consumers today.