Optimizing pricing and promotion has never been an easy task, but 2023 has brought with it a range of issues causing chaos in the markets and leading many brands to take a closer look at their strategies. Today, more consumers are shifting their spending habits to combat growing economic insecurity, supply costs are high, and war and weather events are ongoing.

With so many factors impacting demand and consumers in a state of uncertainty, where should you even start to get your products positioned correctly?

To help you start optimizing your assortment across channels we’ve compiled some of the biggest challenges in each and provided some valuable tips in an easy-to-read eBook for you.