Meeting the needs of Hispanic consumers
Hispanic consumers are the fastest-growing population in the U.S., quadrupling in size for the past 40 years. The Hispanic population is diverse, young at a median age of 30, and dynamic, with 71% multilingual. With this vast population comes significant buying power, estimated to reach $2.4T by 2024.
Understanding this consumer group’s needs, wants, and habits is critical. Download the newest edition of our Diverse Voices report to learn:
- What the Hispanic shopper is buying. With spending from this consumer group outpacing market growth, there is an emphasis on high engagement within key categories — this is critical to understand for success.
- Hispanic shoppers’ purchase drivers and preferences. This is a diverse consumer group, meaning there is a strong cultural influence within the Hispanic community. Learn about the common drivers and key preferences for Hispanic consumers when they are shopping to experience an increased uplift in sales.
- Consumers in this group are brand loyal and seek authenticity. Learn about key markets or channels to know exactly where to meet your consumers and take a deep dive into how to develop strong relationships with Hispanic consumers to keep them coming back.
01
![](https://nielseniq.com/wp-content/uploads/sites/4/2022/05/GettyImages-153124032-1200x797-bfe2eb8.jpg?w=1024)
LGBTQ+ consumers
02
![](https://nielseniq.com/wp-content/uploads/sites/4/2022/07/GettyImages-1149848068-1201x763-f21be87-e1662568221215.jpg?w=1024)
The evolving Hispanic consumer
03
![](https://nielseniq.com/wp-content/uploads/sites/4/2022/03/GettyImages-1150618333-1200x798-36b7a2e.jpg?w=1024)