NielsenIQ and J.D. Power have collaborated to relaunch the J.D. Power 2023 India Two-Wheeler Initial Quality Study SM (2WIQS).
According to the report, two-wheeler owners in India have high satisfaction with the initial quality performance of their vehicles. More than one-fourth (28%) of two-wheeler owners say the number of problems experienced with their new two-wheeler are fewer than what they expected. After a hiatus since 2019, J.D. Power has re-launched the India Two-Wheeler Initial Quality Study this year in collaboration with NielsenIQ.
Initial quality is measured by the number of problems experienced per 100 vehicles (PP100) in the first six months of ownership, with a lower score reflecting higher quality. In this year’s study, the industry average is 107 PP100. The scooter segments combine for an average of 91 PP100, while the motorcycle segments combine for an average of 101 PP100. For the first time, the study includes electric two-wheelers, with 173 PP100.
Key findings of the IQS study:
- More problems cited by owners of electric two-whelers:
Electric two-wheelers experience more problems (173 PP100) than in any other segment, with nearly half of those problems (85 PP 100) being related to connectivity. - Fuel efficiency and driving range expectations:
Owners of gas-powered two-wheelers have similar levels of satisfaction with the fuel efficiency and driving range of their vehicles. Among owners in both categories, 80% say that the fuel efficiency and driving range met their expectations. - Longer ownership cycle expected:
Owners say they intend to keep their current two-wheeler for seven to eight years. In the 2019 study, that figure was six years.
What does the study measure?
The study measures problems experienced in two distinct categories: design-related problems and defects and malfunctions. The study includes specific diagnostic questions covering seven problem categories for gas-powered models:
- Fit and finish
- Engine
- Transmission
- Brakes
- Ride and handling
- Lights and electricals
- Gauges and controls
For electric two-wheelers, an additional category of connectivity is also included.
- Client business related areas
- Sales
- Commercial
- Marketing
- After sales
The study was conducted across 40 major cities in India; the study only examines the after-sale satisfaction in the mass market segment.
OEMs, OESs, and organizations involved in the automotive industry
The 2023 India Two-Wheeler Initial Quality Study (2WIQS) is based on responses from 7,465 new twowheeler owners who purchased their vehicle from March through November 2022. The study was fielded from August through December 2022. Responses were collected for more than 200 questions of two-wheeler owners about their product experience in their initial months post purchase.
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