A rich source of On Premise consumer data and insights, OPUS (On Premise User Study) gives you the power to understand the ever-changing relationship between consumers, brands, categories, channels and occasions.
Trusted by leading beverage companies globally, OPUS has established itself as the reliable source, reflecting its credibility and effectiveness in delivering actionable insights. Backed by expert-driven deliverables, OPUS ensures a nuanced understanding of the beverage industry, enhancing the quality and relevance of the information provided.
OPUS enable you to:
- Make insight driven decisions throughout your business
- Tailor marketing and sales strategies to the most lucrative occasions and channels
- Provides consumer-led sales stories to inform sales conversations and RFPs with key customers and the biggest venue groups in Southeast Asia
- Shape data driven activation and promotion strategies that will best engage consumers
- Create data-informed serve strategies through our bespoke research
- Create upselling opportunities and menu pricing insights by brand & category
Contact us today to elevate your brand strategy with CGA by NIQ’s On Premise intelligence solutions.
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