GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2024.

With an average per capita purchasing power of €52,566, the Swiss once again have significantly more money available for spending and saving in 2024 than the inhabitants of Austria and Germany. Austrians have a per capita purchasing power of €29,266, while Germans can spend an average of €27,848 this year. However, there are significant regional differences in terms of net disposable income not only between countries, but also within each country.

In Switzerland, the district of Hoefe in the canton of Schwyz takes first place by some distance. People there have an average of €131,932 at their disposal, which is more than 3.4 times as much as the inhabitants of Bernina, the region with the lowest purchasing power (€38,590). Among Austrians, Vienna’s 1st district (inner city) is in the lead with a per capita purchasing power of €42,495, while Vienna’s 20th district (Brigittenau) brings up the rear with €23,371. In Germany, the district of Starnberg leads the district ranking with a per capita purchasing power of €38,702; Gelsenkirchen comes last with a spending potential of €22,007 per inhabitant.

Download the map in high-resolution JPG format…

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.