GfK’s Map of the Month for July shows the retail turnover growth rate in 31 European countries in 2023.

Across the EU, a total of 5.5 percent more money flowed into the retail sector in 2023 compared to the previous year. In real terms, however, the retail sector recorded a decline in turnover due to continued high consumer prices and consumers’ reluctance to spend. The highest growth rates within the EU were observed in Eastern European countries such as Bulgaria (+18 percent), Romania (+14 percent) and Croatia (+14 percent), with larger markets such as Spain and Poland also recording growth rates of over 12 percent.

Download the map in high-resolution JPG format…

Further insights into the development and situation of the European retail sector can be found in our free study “European retail in 2023 and 2024”, which will be published in mid-August.

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”. 

Further insights into GfK’s market data offering can be found here.