Gain exclusive insights into the rapidly evolving Vietnamese consumer finance and banking landscape
NIQ Personal Finance Monitor (PFM) is your essential quarterly report, designed to deliver advanced, actionable analysis to power strategic business decisions with confidence.
Embrace Change
Keep pace with media habits and channel strategy.
Understand
Understand customer profile and their finance behavior.
Measure
Measure brand performance from a range of essential metrics
Prepare
Prepare to tackle competition and take advantage of shifting shopper expectations by knowing what drives their product usage.
Optimize your retail strategy with NIQ Personal Finance Monitor
An updated, 360-degree view of consumer attitudes and behaviors in the banking and finance industry, along with the brand performance of banking players in Vietnam.
Numerous financial topics such as Personal Banking, Virtual Banking, Investment, Insurance, ePayments, and FinTech.
14 years look back window of trended data, revealing gradual shifts for big opportunities.
More insight for less budget through a syndicated solution.
Male/ female, aged 18 – 50 years, living in Hanoi and Ho Chi Minh, who are decision-makers on financial services/ products
Year of study: 2024
Sample size: Market-specific: Hanoi & Ho Chi Minh – 600 samples per quarter
Data collection: Online
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