The global market for cocktails is thriving and is poised to offer significant revenue potential for brands, suppliers, and operators in the coming months. Businesses can capitalise on the widespread popularity of cocktails among On Premise consumers across markets, examining areas of greater strength within the category and identifying opportunities for growth and optimisation.
The Global Cocktail Report, compares key On Premise consumer metrics across 38 markets, provides an in-depth analysis of cocktail category trends and insights. This resource supports On Premise businesses with detailed in-market insights, benchmarking comparisons of category preferences, tracking macro trends, and understanding where and how to reach target consumers.
Download the report to read more.
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