Navigating Industry Insights:
Harvard Business Review Analytic Services in association with Nielsen IQ Bring New Insights. Together.
Harvard Business Review Analytic Services, in association with NielsenIQ, will provide you with actionable intelligence in this upcoming webinar and in-depth report.
Harvard Business Review Analytic Services hosts NielsenIQ’s Elizabeth Buchanan in Upcoming Webinar
Join Harvard Business Review Analytic Services for a groundbreaking webinar sponsored by NielsenIQ. In this live event, speakers Alex Clemente, Managing Director at Harvard Business Review Analytic Services, and Elizabeth Buchanan, President of North America, NielsenIQ, will explore critical questions about the modern consumer and how organizations must adapt to thrive in a hyper-connected marketplace.
“We are witnessing a fundamental shift in how younger generations behave and how they navigate the journey from consideration to purchase. Our research with Harvard Business Review Analytic Services, not only illuminates these transformations but also paves the way for understanding the future Customer Experience (CX).”
– Jim Presley SVP Consumer Panel Services North America
“Our mission is to empower businesses by unlocking the potential of Omnicommerce data. We’re leading the way in providing a comprehensive understanding of sales, pricing, and consumer engagement. The research conducted by Harvard Business Review Analytic Services in association with NielsenIQ will allow us to further transform these revelations into actionable strategies, continuing our mission to provide our clients with Full View™.”
– Kim Cox Managing Director of Omnicommce North America
Coming Soon:
A Harvard Business Review Analytic Services report sponsored by NielsenIQ
Navigating the Evolving Consumer Journey
An exceptional customer experience hinges on effective omnichannel management. However, as B2C companies strive to adapt to basic omnichannel setups, the customer journey is progressing at an accelerated pace.
The upcoming Harvard Business Review Analytic Services report aims to explore the current landscape of B2C customer journey management within this rapidly evolving omnichannel environment.
Through a quantitative survey and interviews with CPG companies, the report will delve into their unique challenges, the investments and changes they are implementing to enhance customer experiences, their novel approaches to collaborating with channel and data partners, and the critical role of data in helping these organizations stay aligned with the expanding customer journey.
Get ahead of the curve – Sign up now to be the first to receive the report!
Turn your Omnichannel Vision Into a Reality With the Full View™
Omnisales
Drive your omnichannel growth strategy with a comprehensive view of sales and share covering both online and in-store channels.
Omnishopper
Capture consumer purchases across online and in-store channels for a complete view of changing omnichannel behaviors.
Data Impact by NielsenIQ
A powerful, collaborative analytics platform that helps brands interpret and master their omnichannel data.
