The On Premise has long been the place where consumers trial new drinks and develop brand loyalties – and bartenders and brand ambassadors play a crucial role.
Understanding what bartenders observe in consumer behaviour and preferences in the On Premise can help to boost beverage success in 2024.
In an exclusive webinar hosted by CGA by NIQ’s Client Solutions Director, James Phillips, was joined by:
Trish Brew – Brand Ambassador at Fever-Tree
Alex Zanarini – National Brand Ambassador at Moet Hennessey
Ashley Nash – Venue Manager at Osbourne Hotel
Nick Tesar – Creative Director of Drinks at Four Pillars
They explored:
+ The role of the bartender and their use of media
+ Innovation – drinks trends, digital ordering, serve solutions and experiences
+ Working with the trade and supplier relationships
+ Operational challenges
+ New trends and insights into the bartender community from CGA’s Global Bartender report
To learn more, contact James Phillips at James.Phillips@nielseniq.com or download and watch the webinar in full.
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