APAC E-Commerce Snapshot 2025 

Eliminate blind spots. Connect the dots.  

2025 is a year of both disruption and opportunity for digital commerce in the Asia Pacific region. Inflation and economic uncertainty continue to shape consumer behavior, yet the region remains a global powerhouse—home to five of the world’s top 10 e-commerce markets and on track to reach a 30% FMCG share by 2030. 

But growth isn’t uniform. Some markets are accelerating, others are slowing. Certain categories are booming, while others are losing momentum. 

In such a fragmented and fast-moving environment, assumptions fall short. You need data to uncover what’s really happening—and where the next opportunities lie. 

This report helps you make sense of the current landscape, using data-driven insights to guide your next move with clarity. 

From data to direction: what you’ll find inside 

The APAC E-commerce Snapshot Report is your strategic digest of the region’s digital commerce landscape—built on the most recent and detailed full-year data (2024), down to the SKU or brand level. 

This report doesn’t just highlight trends—it helps you understand the dynamics shaping both advanced and emerging e-commerce markets across APAC. By comparing markets at different stages of digital maturity, you can uncover patterns, anticipate category growth, and identify where the next opportunities may emerge. 

You’ll find: 

• Market-level insights across China, India, South Korea, Singapore, and Taiwan—including performance and growth trends across major categories 
• Top-performing and fastest-growing categories by country 
• Comparative views of advanced vs. emerging markets to help you spot growth signals 
• Consumer behavior trends in response to economic pressure 
• Omnichannel maturity benchmarks to guide your strategy 
• A cross-market look at trending categories like beauty and pet care, highlighting how these segments are developing across APAC 

Use this report to uncover the dynamics of your market and category—and find the opportunities that matter most to your brands, categories, and markets.