The State of Wine  

With inflation still top of mind for many consumers, price sensitivity and moderation are affecting how — and how often — shoppers reach for the bottle. At the same time, premiumization has slowed, and competition from spirits and ready-to-drink options is heating up.  

To thrive, wine stakeholders must understand what’s changing, why it matters, and how to future-proof strategies.  

Here’s what you’ll learn in this exclusive report:  

• How inflation and shifting consumer sentiment are reshaping premium wine  

• The impact of slowing category growth and price sensitivity  

• Generational shifts in alcohol consumption and preference  

• Where wine stands against spirits and RTDs in a flattening market  
• Which strategies are helping brands weather economic headwinds