See what’s shaping Asia Pacific market trends, quarter by quarter
In one of the most dynamic and diverse regions of the world, growth doesn’t follow a single pattern. From price sensitivity in Southeast Asia to premiumization trends in India and innovation-led competition in developed markets like Japan, the Retail and consumer packaged goods landscape in the Asia Pacific region is constantly evolving.
Asia Pacific is home to both high-growth developing economies and fully mature competitive markets. Success here means understanding not just what is changing but why—and how to act on it.
NIQ’s Quarter by Numbers (QBN) report provides a sharp, comparative view across 69 markets globally—with focused insights on the Asia Pacific region. Designed for strategic planners, marketers, and business leaders, this report helps decode regional shifts, track performance trends, and guide smarter, faster decisions.
Inside the report
- Regional market snapshots
- Emerging demand signals by category
- Inflation, innovation, and income dynamics that are influencing shopper behavior
- How growth patterns are evolving across the Asia Pacific region
- Premium vs. value-tier battles and the rise of small and local players
Find your next growth opportunity
Compare quarterly market dynamics, anticipate headwinds, and recalibrate your go-to-market strategy with agility.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
