Comprehensive retail intelligence across 50+ markets
As India’s retail landscape matures and diversifies, brands must go beyond tracking footfall—they need to decode the full picture of shopper behavior, store performance, and retail equity. From identifying what drives loyalty to understanding the root causes of churn, a 360° view is critical to winning in-store and across omnichannel touchpoints.
NIQ’s Retail Pulse is an annual syndicated, survey-based report built on over a decade of trend data. It provides deep insights into India’s evolving retail formats, channel dynamics, and shopper expectations—empowering brands to sharpen their strategies and convert insight into competitive advantage.
Inside the report
- Track shifts in shopper expectations and channel behavior
- Understand regional differences in retail format performance
- Measure store equity from the shopper’s perspective
- Identify drivers of retention, loyalty, and store switching
- Navigate competition with data-driven clarity
With inflationary pressures, digital acceleration, and growing consumer expectations, brands need to act with precision. Retail success today demands more than availability—it requires insight-driven action to drive differentiation and growth.
Prepare to win at the shelf, online, and offline.
Understand what drives India’s shoppers—and strengthen your shelf presence as well as in-store experiences.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
