Local beverages, big disruption: India’s non-alcoholic beverage evolution
India’s Non-Alcoholic Ready-to-Drink (NARTD) market is experiencing a local-led disruption. From smart price points and regional rollouts to impulse-friendly packs, local players are rewriting the growth narrative.
Our report, The Rise of Local Beverage Brands, unpacks this shifting landscape—where agility, affordability, and cultural relevance are helping small and mid-sized brands punch above their weight.
Middle India and regional strongholds are becoming the new growth battleground for beverage innovation.
Included in the report
- State-wise growth hotspots for local beverages
- Consumer perception shifts driving local preference
- Packaging, pricing, and innovation trends
- Retail formats and cities fueling local brand performance
Find your next growth opportunity
Local brands are rewriting the playbook in India’s beverage market. Discover the factors driving regional dominance.
Thank you for your interest in this report
For further information, or to purchase this report, please contact Akshay.Potnis@nielseniq.com.
