In this report, we will unveil exclusive insights based on the real online purchases of 5M+ e-shoppers in Europe, providing a data-driven perspective on:

💄 The growing importance of beauty e-commerce: Category mix, evolution of categories, rankings, top performers, and new trends.

🛍️ Key industry shifts: The acceleration of Amazon in beauty, emerging marketplaces, and the expansion of disruptive DTC brands.

📈 The rise of new players: TikTok Shop made a splash with its debut in the UK, Ireland, and Spain — and expanded to France, Germany, and Italy in March. Discover exclusive insights into its performance.

Let’s explore the latest trends shaping the beauty e-commerce landscape and uncover strategic opportunities for brands and retailers. 🚀

This report will allow you to:

• Maximize performance by understanding your online business categories, best-performing brands & retailers, etc.
• Understand penetration and consumer behaviors across generations and countries to better anticipate your next e-commerce strategies.
• Leverage market best practices for a successful 2025!