As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.

As the demands being placed on brand management are huge, classic differentiation by product or price is no longer enough. At a time in which brands are battling it out for attention and loyalty, experiences are the key to success. Yet brand experiences are so much more than individual touchpoints: they are the sum of all interactions that result in a consistent, relevant and emotional overall picture. Brand succeed when they offer more than just visibility – i.e. relevance, consistency and noticeable benefits.
The causal model that helps us determine the Best Experience Brand combines seven dimensions in one benchmark: as well as the Experience Quality (Social), Momentum, Emotional Imprint, Connection, Optimism/Purpose and Resilience are also included in the model.
NIQ is renowned for offering unmatched business guidance – through panel data, brand tracking, price modelling, trend research and beyond. After all, it’s not enough just to be a loved brand – companies need to measure how this translates into market share and sales, to truly become a Best Brand.