New research reveals the key reasons why pubs, bars, restaurants and hotels still matter to people and their communities, and the factors driving their visits in 2026.
The new GO Technology report, from leading hospitality tech provider Zonal, in partnership with NIQ, identified some significant changes in consumers’ engagement with hospitality venues that are set to roll over into 2026.
Discover all of this, and more, in this exclusive research report.
Download the latest GO Technology report.

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