Recent data from Asda.com shows that pages with Rich Media present receive increased page views and add to cart
rates by up to 11%. In the 6 week period after rich media content was added, product description pages gained an
extra 23,650 page views translating to an 6% increase over the previous period.

In a mere 6 weeks, these products had 6% more shoppers engaging in the product description page than when these
same pages had no rich media present.

But shoppers weren’t simply viewing; these products received a total of an additional 13,083 more cart adds after
enhanced product content was featured, totalling in an 11% increase across each category on the Asda website.

This in turn translated to an overall additional cart value of over 30% in just 6 weeks.

You’ve seen what it can do for these product pages- are you ready to start your Rich Media journey with NIQ
Brandbank’s Connect+ solution? Contact us today at enquiries@brandbank.com to get started.