Engage. Redeem. Grow.
In today’s crowded promotional ecosystem, Super-Pharm needed a more impactful way to make personalized offers truly resonate. Despite a strong loyalty program and a large base of app users, the brand was seeing diminishing returns from its existing coupon strategy. Shoppers were overwhelmed by the volume of offers, reducing their perceived value and engagement. Many coupons went unused, leading to a low redemption rate and impacting ROI.
To overcome these challenges, Super-Pharm needed a data-driven actionable approach that could deliver measurable impact and justify marketing investments to key stakeholders.
>20%
Increase in incremental turnover per shopper
Increased Redemption Rate
among new shoppers across all marketing tiers
Strong Supplier Collaboration
Increase brand visibility, trial & repeat purchases and increased coupon redemption
“The results we’ve seen are a clear validation of our new approach. We’re not just reaching more shoppers—we’re reaching them more meaningfully. A program lift of more than 25% proves that personalization, when done right, delivers real value to our shoppers.”
—Ofer Cohen, Head of Research & Strategic department, Super-Pharm
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Download the case study and discover how Super-Pharm reduced coupon clutter and boosted perceived value
