Unlock the power of data-driven retail success
Retailers are navigating a rapidly evolving landscape, where customer preferences shift, pricing strategies are crucial, and supplier partnerships can make or break business success. FreshDirect knew that unlocking real-time, actionable insights was the key to staying ahead.
FreshDirect leverages NIQ Activate to enhance collaboration with suppliers by providing shared access to real-time data insights. With always-on visibility into customer behavior, promotion performance, and category trends, their supplier partners can make informed decisions and optimize joint business planning.
This data-driven approach strengthens decision-making across assortment, promotions, and marketing strategies, fostering greater alignment and confidence in driving mutual growth.
The result? More informed decisions, better business outcomes, and a data-driven approach to growth.
“Since we launched the platform, we’ve indicated that suppliers who are engaged with the data and platform by leveraging the insights hub are performing 8% better than their competitive set year-to-date.”
Charlotte Myer, SVP of Merchandising, FreshDirect
Partnership in action:
The retail Win-Win-Win model
NIQ Activate has helped FreshDirect improve retailer-supplier-customer collaboration by democratizing access to data internally and externally:
- For FreshDirect, NIQ Activate informs every aspect of category merchandising, from product to pricing, promotion to strategic planning
- As a strategic collaboration platform with supplier partners that facilitates effective joint business planning and maximizes budgets
- Customers enjoy the optimum choice of products, a wide range of relevant and appealing offers and the best value for money.
NIQ Activate empowers FreshDirect’s suppliers with shared access to actionable data. By fostering a data-driven partnership, suppliers can collaborate more effectively with FreshDirect, addressing common challenges such as brand performance, category dynamics and share movement as well as customer base size, trends and loyalty.
“We’ve gotten great feedback from our suppliers, that using the NIQ Activate platform has helped them make better, more strategic recommendations and has really helped facilitate more effective joint business planning.”
Charlotte Myer, SVP of Merchandising, FreshDirect
“We utilize the FreshDirect insight Hub weekly, and even sometimes daily. The real-time, self-serve data is extremely valuable as I can deeply and easily monitor sales, slice the data as needed and can swiftly identify trends or issues.”
Lexi Schaumburg, eComm Analyst, Sabra
Discover how FreshDirect leveraged insights and collaboration
Success in retail today depends on real-time insights, smarter decisions, and stronger supplier collaboration. With the right data, you can turn insights into profit, ensuring the right products, pricing, and promotions to drive business growth.
