Tech and Durables Manufacturers

Commentary

Winning in times of disruption: Leadership during crisis

Analysis

Do Belgians believe in the myth of the green consumer?

Report

Map of the Month: GfK Purchasing Power Europe 2020

Report

GfK releases updated maps for all European countries

Commentary

Finding the thin line between overspend and underspend on a channel

Commentary

Rebuilding brands in the new abnormal

Commentary

Rethinking marketing KPIs in the new abnormal

Commentary

Hybrid media measurement influenced by COVID-19

Education

GfK presents with Constellation Brands at TMRE

Commentary

Leaning into activism: Brand purpose in a time of crisis

Commentary

How COVID-19 helped us think remote-first for distributed teams

Analysis

The new consumer journey for alcohol brands