“The change-everything generation”, “The Realists”, “The Zoomers”, “The Culture Creators”, these are only some of the alternative names for Generation Z, born between 1996 – 2010 according to most sources.

This generation’s identity is strongly influenced by key forces: the digital age, climate anxiety, a shifting landscape when it comes to managing finances, and COVID-19. This is a truly complex and volatile cohort, at times even polarizing, with many unknowns for which they often feel misunderstood. 

Download NIQ’s webinar to unravel the growth potential that you can tap into with this cohort.

• How do European GenZers shop for groceries and personal care?
• What’s their level of involvement in FMCG categories?
• How to attract Gen Z and keep them engaged?

Get the client-side view on some of the most engaging categories for GenZers.