Webinar

Winning Hearts in an Increasingly Skeptical World: Strategies to Boost Loyalty

Shopper Trends and Consumer Life 2024

Webinar

Winning Hearts in an Increasingly Skeptical World: Strategies to Boost Loyalty

Shopper Trends and Consumer Life 2024


Building shopper and consumer loyalty has always been a key element of retailer and brand strategy. Over the past few years, we have observed a steady weakening of loyalty, driven first by the Covid period and – more recently – by inflation in Europe.


This webinar explores:

  • Current loyalty trends across retail sectors and generations. Does it differ across European countries?
  • The impact of online channels on consumer allegiance
  • Strategies for retailers to win back shoppers in a hyper-competitive landscape
  • How brands can effectively compete with private labels
  • Latest key consumer values that influence and build loyalty in 2024 and beyond

Our experts will share exclusive insights for Europe from our latest studies: Consumer Life and Shopper Trends .

Learn how to adapt your loyalty strategy so that you can stay one step ahead in this ever-changing retail environment.


Webinar Recording & Presentation Summary

Learn how to adapt your loyalty strategy so that you can stay one step ahead in this ever-changing retail environment.

Speakers


Petra Süptitz, Syndicated Solutions Leader CMI DACH, NIQ

Petra Süptitz

Syndicated Solutions Leader CMI DACH

NIQ

Karolina Flaht-Soroka, Client Business Partner, Consumer & Marketing Insights, NIQ

Karolina Flaht-Soroka

Client Business Partner, Consumer & Marketing Insights

NIQ

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