Introduction
In a changing world where shopping and saving decisions, purchase frequencies, basket sizes, and store preferences are constantly shifting, making the most of your assortment is key. Having the right portfolio on the shelf is the first step to ensuring volume. But what happens when we define the assortment just based on sales rate?
In this webinar, we’ll explore how to put the consumer at the center by addressing different market niches in the assortment planning, understanding what consumers think when choosing a product, and how to reduce cannibalization. Our challenge? Growing the brand and the category!
We’ll dive into the crucial and basic concepts of Assortment Optimization through different observed market strategies:
- Path to purchase: what to consider when defining portfolio.
- Decision Tree: how to apply it in the decision-making process.
- Portfolio incrementality: what is it and how to manage it. Is it changing across different sectors?
Join our Catman experts and learn the basics as they share insights, case studies, and actionable strategies to keep up with changing consumer and market trends.
Whether you’re a Category manager, marketer or brand strategist, this session will equip you with the tools to move forward confidently and make informed decisions that drive growth.
Learn the basics of Portfolio Optimization and set your brand up for success
Webinar overview
- Date: this event has now passed Oct 16, 2025)
- Presented by: Carolina Vargas and Sandrine Oliver, NIQ Strategic Analytics and Insights, Analytics and Activation
