What you will learn?
We’ll dive into the crucial pillars of brand relevance, including:
- Product Innovation: How to anticipate consumer needs and develop offerings that excite and engage.
- Assortment Optimization: Balancing variety and efficiency to drive sales and loyalty.
- Packaging Design: Leveraging aesthetics, functionality, and sustainability to capture attention.
- Advertising & Communication: Crafting compelling messaging that builds emotional connection and track your brand to streamline media effectiveness.
- Consumer Preferences & Decision-Making: Understanding the psychology behind purchasing behavior.
Webinar overview:
Date: this event has now passed (May 20, 2025)
Presented by: Guillaume Biojout, Leeza Hossain, Smruti Shanbhag and Stephan Betz, NIQ Strategic Analytics and Insights