What you will learn?

We’ll dive into the crucial pillars of brand relevance, including:

• Product Innovation: How to anticipate consumer needs and develop offerings that excite and engage.
• Assortment Optimization: Balancing variety and efficiency to drive sales and loyalty.
• Packaging Design: Leveraging aesthetics, functionality, and sustainability to capture attention.
• Advertising & Communication: Crafting compelling messaging that builds emotional connection and track your brand to streamline media effectiveness.
• Consumer Preferences & Decision-Making: Understanding the psychology behind purchasing behavior.

Webinar overview:

Date: this event has now passed (May 20, 2025) 

Presented by: Guillaume Biojout, Leeza Hossain, Smruti Shanbhag and Stephan Betz, NIQ Strategic Analytics and Insights