Webinar

Keeping the Spark webinar

Webinar

Keeping the Spark webinar


Brand Strategy , Consumer Behavior , Pricing & Promotion , Product Innovation

In an era of rapidly evolving consumer expectations, maintaining a strong and relevant brand requires continuous innovation and strategic adaptation. In this webinar, we will explore key strategies to ensure your brand stays top-of-mind and continues to resonate with your audience.


What you will learn?

We’ll dive into the crucial pillars of brand relevance, including:

  • Product Innovation: How to anticipate consumer needs and develop offerings that excite and engage.
  • Assortment Optimization: Balancing variety and efficiency to drive sales and loyalty.
  • Packaging Design: Leveraging aesthetics, functionality, and sustainability to capture attention.
  • Advertising & Communication: Crafting compelling messaging that builds emotional connection and track your brand to streamline media effectiveness.
  • Consumer Preferences & Decision-Making: Understanding the psychology behind purchasing behavior.

Webinar overview:

Date: this event has now passed (May 20, 2025) 

Presented by: Guillaume Biojout, Leeza Hossain, Smruti Shanbhag and Stephan Betz, NIQ Strategic Analytics and Insights