Beyond the Tread: Decoding the 2025 Tires Market to Drive Tomorrow’s Growth

Webinar

Webinar description

Date: February 12, 2026

Time: 2 pm EST

The tire and automotive industries faced a year of transformation in 2025. From shifting consumer preferences to evolving economic conditions, the market continues to redefine itself.

Join NielsenIQ and GfK for an exclusive webcast where we’ll unpack the key trends that shaped the 2025 tire market and explore what’s on the horizon for 2026 and beyond.

This session will deliver actionable insights for tire manufacturers, retailers, and automotive brands, helping you stay ahead in a rapidly changing landscape.

What We’ll Cover

Consumer Sentiment Today: How economic conditions are influencing buying behavior and vehicle preferences.
2025 Tire Market Performance: Market share shifts and what sold in 2025—winners, losers, and emerging patterns.
Vehicle Trends & Demand Signals: What types of vehicles consumers are gravitating toward and why.
Looking Ahead: Predictions for the tire and auto markets—opportunities and challenges for 2026.