Consumer and Marketing Insights
Unlocking growth by uncovering the needs and motivations behind people’s purchase behavior
Discover solutions that turn insights into action
Unlock Growth with Our Consumer & Marketing Insights
Customer experiences set brands apart, especially with the rise of omnichannel shopping where customers expect seamless online and offline interactions and personalized brand engagements. As the world’s leading consumer intelligence company, we help you understand the people behind the purchases and adapt to their evolving needs. NIQ’s Shopper Behavior and Insights solutions enable confident decision-making with comprehensive consumer panels, surveys, custom research, and analytics. With the Full View™ of consumer insights and buying behavior, you can anticipate shifts in demand and deliver the right products to the right customers through the right channels at the right moment.
A portfolio of Consumer & Marketing Insights that will bring clear answers to complex problems, synced to market performance.
Consumer Insights
Know the Consumer
Put people at the heart of your strategy.
Target and position to drive growth.
Brand and Customer Experience
Build an Irresistible Brand
Build a strong brand and link your brand’s performance with market reality.
Deliver powerful brand experiences.
Advertising
Enhance Marketing Effectiveness
Maximize your ad’s creative impact and pair great creative with an optimal cross-media mix, to realize its full market potential.
Shopper and Retail Insights
Win in Retail
Boost brand sales at the point of purchase with an energized and optimized retail strategy, grounded in shopper insights.
Foundation: NIQ proprietary retail measurement and consumer panel data assets
Unmatched Expertise for the Full View
global reach
100+ years of experience
proven track record with top-tier brands
Shopper Trends Syndicated Studies
Understand the evolving landscape and your retail store performance to drive retention and conversion
NIQ’s Shopper Trends is an annual syndicated Survey-Based Solution that leverages over a decade of trended data with comprehensive coverage across 50+ markets, delivering in-depth insights into shopper and category trends.
Featured Product
Growth Architect
Architecting a Modern Marketing Strategy to achieve short and long-term growth
NIQ Growth Architect is a consumer-centric dual-strategy blueprint guiding clients through all the necessary steps to shape their growth strategy
Webinar
Uncorking: How Ready-to-Drink Alcohol Beverages are Changing Consumption
Are you curious about how Ready-to-Drink (RTD) beverages have revolutionized alcohol consumption practices?
The BevAl industry has experienced a significant hike in sales over the last few years along with an increase of cross-category drinkers. To better understand this growth and other industry trends, NIQ Consumer Insights recently performed research to evaluate the effect of RTD alcoholic drinks on drinking habits.
Featured product
Brand Architect
Build an irresistable brand.
NIQ Brand Architect bridges the gap between brand performance and market reality, by unveiling the brand’s value in people’s minds and unlocks the interplay between strategy, market forces and activation.
Featured product
Consumption Moments
Bringing understanding into the daily-life context of people’s consumption, enabling you to showcase how your products genuinely enhance life’s moments.
Your strategic growth partner
Helping you discover solutions to your most pressing business problems and turn insights into action to build a powerful brand, stay ahead of your competition, and drive sales.