Consumer Insights

Guiding the way forward by turning insights into action

To achieve growth in a fast-changing world, new ways of researching, predicting, and responding to consumer and shopper behaviors are vital. NielsenIQ’s Consumer Insights suite of products go beyond the “what” and the “why” of behavior and focuses on the “how” by translating research insights into a recommended course of action. 

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Building the path to growth
Building the path to growth

When you truly understand your consumers, you win.

Leading Brands:

  • Obtain the right insights on shopper decision-making
  • Use insights to re-evaluate go-to-market strategies
  • Turn insights into more targeted marketing tactics
  • Increase brand resonance and market activation

With critical behavior insights, data-backed recommendations, and go-to market optimization, Consumer Insights is your trusted growth advisor.

Find your solution
Consumer Insights: Your strategic growth partner
Consumer Insights: Your strategic growth partner

Proven, predictive analytics

The Consumer Insights suite of products is a collection of tools that have been verified to analyze brand sentiment, track customer satisfaction, predict shopper behavior, and capture in-the-moment consumption habits.

Clear, actionable direction

We go beyond insights in a deck to help you connect the dots and recommend next steps. Whether it’s in-store activation recommendations for your retailer, brand equity building, customer segmentation communication strategies, or marketing strategy refinement, we offer customized guidance tailored to your business, product, and market.

Expertise

When brands partner with Consumer Insights, they get the benefit of working alongside a veteran team with global reach, local experience in 88+ countries, and a proven track record with top-tier brands.

Solutions
Solutions
  • Zero Moment of Truth

    The moment when a consumer selects a product and location for a future purchase.

    01

    Segmentation Science

    Take understanding to the next level for consumer expectations of categories, brands, and services.

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    02

    Winning Brands

    NielsenIQ’s Winning Brands is a measurement and management solution encompassing a suite of modules that addresses all brand research needs.

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    Usage & Attitude

    Winning Brands® U&A is part of NielsenIQ’s Brand Health Measurement and Management suite of solutions that uses the 6W framework to uncover the who, what, where, when, why and how of consumers.​ Usage & Attitude utilizes a combination of quantitative surveys, qualitative research, mobile ethnography and social media insights to provide a thorough understanding of your consumers and market landscape

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  • First Moment of Truth

    The moment when a consumer initially purchases the selected product.

    01

    Digital Shopper Analytics

    Measure the digital shopper’s journey by navigation patterns, time spent on websites, as well as apps, and purchase information.

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    02

    Smart Shopper

    Next-generation shopper research using augmented reality (AR) to deliver real-world context without disruption to in-store activities.

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    03

    Smart Store

    Think like a shopper with NielsenIQ Smart Store. Mirror any in-store shopping experience with a virtual store environment.

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    04

    Smart E-Store

    Achieve e-commerce excellence and stand out on the digital shelf.

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  • Second Moment of Truth

    The moment when a consumer uses or consumes the purchased product.

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    Consumption Moments

    Reveal the true motivations behind customer consumption behavior to guide product innovation and marketing strategy.

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  • Ultimate Moment of Truth

    This is the moment when a consumer determines their satisfaction with the product they purchased.

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    CX NPS

    Measuring the overall strength of relationship of a customer with a business based on all past experiences with the company

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    CSTAT

    Measuring Customer Satisfaction (CSAT) scores in real-time across multiple channels which enables your teams to respond to feedback fast by triggering follow up actions

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Report: How to increase brand equity and resonance with today’s consumer

While there are many challenges posed by today’s rapidly evolving consumers, the report shows how the right solutions are empowering businesses to more effectively win over shoppers. By measuring the indicators that truly matter, brands can react in faster and more relevant ways.

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Related Insights
Related Insights
People walking, spaced for social distancing

Analysis

A new economic divide will fragment the retail landscape of 2022

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Education

Why traditional shopper research isn’t enough to compete in-store

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Education

Consumption is always on, but can your research keep up?

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