Consumer Insights

Guiding the way forward by turning insights into action

To achieve growth in a fast-changing world, new ways of researching, predicting, and responding to consumer and shopper behaviors are vital. NielsenIQ’s Consumer Insights suite of products go beyond the “what” and the “why” of behavior and focuses on the “how” by translating research insights into a recommended course of action. 

Building the path to growth
Building the path to growth

When you truly understand your consumers, you win.

Leading Brands:

  • Obtain the right insights on shopper decision-making
  • Use insights to re-evaluate go-to-market strategies
  • Turn insights into more targeted marketing tactics
  • Increase brand resonance and market activation

With critical behavior insights, data-backed recommendations, and go-to market optimization, Consumer Insights is your trusted growth advisor.

Consumer Insights: Your strategic growth partner
Consumer Insights: Your strategic growth partner

Proven, predictive analytics

The Consumer Insights suite of products is a collection of tools that have been verified to analyze brand sentiment, track customer satisfaction, predict shopper behavior, and capture in-the-moment consumption habits.

Clear, actionable direction

We go beyond insights in a deck to help you connect the dots and recommend next steps. Whether it’s in-store activation recommendations for your retailer, brand equity building, customer segmentation communication strategies, or marketing strategy refinement, we offer customized guidance tailored to your business, product, and market.

Expertise

When brands partner with Consumer Insights, they get the benefit of working alongside a veteran team with global reach, local experience in 88+ countries, and a proven track record with top-tier brands.

Solutions
Solutions

Report: How to increase brand equity and resonance with today’s consumer

While there are many challenges posed by today’s rapidly evolving consumers, the report shows how the right solutions are empowering businesses to more effectively win over shoppers. By measuring the indicators that truly matter, brands can react in faster and more relevant ways.

Related Insights
Related Insights
People walking, spaced for social distancing

Analysis

A new economic divide will fragment the retail landscape of 2022

Education

Why traditional shopper research isn’t enough to compete in-store

Education

Consumption is always on, but can your research keep up?