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NielsenIQ delivers the Full View, the world’s most complete and clear understanding of consumer buying behavior.
A complete view of global consumer behavior
As the leading provider of global retail measurement data, NIQ produces a full view of consumer behavior, with operations in 90+ markets, covering more than 90% of the world’s population, making NIQ the largest global source for alternative data.
Seamless Integration
Whether through data feed, desktop or syndicated reports; NielsenIQ’s connected insights, and predictive analytics help you understand what’s happening now, what’s happening next, and how to best act on this knowledge.
Unparalleled Global Reach
Get unparalleled global reach with our US+Pan European ecommerce data. Use transactional e-commerce data together with our retail measurement data to get a complete omnichannel view of the market.
Turn challenges into opportunities and get to decisions faster and easier than ever.
From macro to micro, broad to narrow, we’ve got you covered with comprehensive and flexible data intelligence to fuel your next move. Learn more about how NIQ’s alternative data for financial, consulting and investment firms, helps our clients find a clear path to growth.
Urgent request? Email us at fs.cs@nielseniq.com
A complete and actionable understanding of the evolving global, omnichannel consumer.
Ecommerce
Ecommerce insights and reporting
NIQ is an industry leader in ecommerce insights, with one of the largest, most representative e-commerce panels in the world, featuring platforms that leverage A.I. and best-in-class tools to create the most comprehensive e-commerce transactional reporting available.
Retail Measurement
Retail measurement sales data
Retail measurement sales data covers 95% of global GDP and tracks 76 million unique CPG items globally, creating advanced datasets based on market performance.
Consumer Panel
Consumer household
panels
Homescan and Omnishopper Panels track consumers’ brick-and-mortar and e-commerce purchases and behavior for all CPG brands and retailers. The panel is demographically and ethnically representative across 24 countries.
Now Available: EU Inflation Tracking Data
As inflation rates continue to play out across Europe, the demand for precise inflation rate data has never been more critical. NielsenIQ has responded by developing a European inflation overview, calculated bottom-up – from the single barcode, by store, by week, up to Total FMCG level
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