NIQ Need to Know Podcast
A podcast series for leading CPG Brands.
Episode 2: Crafting Effective Promotions in a Post-Covid Era
Join Bianca Piluso, Vice President of Analytics, share what you need to know to build a competitive pricing strategy and drive effective promotions. Listen to the latest podcast below.
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Bianca Piluso
Vice President of Analytic Sales, NIQ
Bianca Piluso began her career at NIQ as a junior analyst working on assortment and pricing models and analytics. After several years she expanded her expertise to the manufacturing side where she took various roles in category management and trade strategy. Starting in 2013, she began her leadership role in delivery and sales within advanced analytics. Currently as Vice President of Analytic Sales at NIQ, she works daily with CPG brands in helping them get the most out of their trade, pricing and revenue optimization strategies. Bianca has an undergraduate degree in mathematics from the University of Waterloo and an MBA from Cornell University.
New Game. New Rules.
Without data, ongoing dynamic economic forces and effects on consumer buying behavior will make pricing and promotion challenging, if not impossible, to get right.
Download our free guide for an in-depth examination of pricing and promotion strategies that are effective today, as well as how these strategies have yielded successful outcomes.
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