Analysis
No matter your brand size, you deserve the Full View™
NIQ’s Byzzer™ democratizes data, providing small and emerging brands with access to the same data used by Fortune 500 brands. Try Byzzer™ today and get three complimentary reports!
Uncover a Clear Path to Growth with Byzzer™ by NIQ
RangeMe Members get exclusive access to Byzzer™
(offer valid for CPG Brand Members and on first-time purchases only)
Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth
Byzzer™ gives emerging brands the market intelligence they need, when they need it, for less.
Emerging Brands Essentials
Whether you’re optimizing shelf strategy, launching new products, or deepening consumer understanding, our Emerging Brands Essentials provide actionable insights across:
- Analytics Essentials – Improve assortment, pricing, and trade spend to prove value and drive growth.
- Innovation Essentials – Validate ideas, forecast performance, and optimize packaging to launch smarter.
- Expanded Omnishopper Essentials – Uncover what drives trial, repeat, and loyalty through verified purchase behavior and custom survey insights.
Explore the solutions and connect with an expert to find the right fit for your brand.
Hear from some clients on how NIQ has helped their business
Lemongrass Farms
Lemongrass Farms isn’t just reimagining bug spray, it’s redefining what clean, effective personal care can be. With a mission to eliminate harsh chemicals and elevate user experience, Lemongrass launched with bold ambition. But their rapid rise, from startup to Whole Foods shelves, was supercharged by NIQ.
Jasberry
Jasberry isn’t just transforming rice, it’s transforming lives. With a mission rooted in regenerative agriculture and farmer empowerment, Jasberry has already increased partner farmers’ incomes by 14x. But their leap from local impact to national shelves was supercharged by NIQ.
Powering Smarter Product Discovery with Verified Wellness Attributes
Retailers are facing rapidly evolving shopper expectations, and they need fast, reliable ways to identify the products and trends that matter most. NIQ Brandbank now brings expanded, validated wellness and functional attributes directly into the RangeMe product discovery experience, helping buyers uncover innovation with greater precision and speed.
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Verified Wellness & Functional Attributes
Find the right products, instantly.
NIQ Brandbank now powers a broader set of high‑growth, consumer‑driven attributes on RangeMe, including:
- High‑Protein
- Probiotics & Prebiotics
- No Added Sugar / Low Sugar
- GLP‑1 Friendly
- + More
These validated attributes help retail buyers quickly filter the products that match specific nutrition, ingredient, and lifestyle needs.
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Clearer Visibility into Emerging Trends
Spot what’s gaining traction before competitors do.
By connecting enriched product content with NIQ Product Insights (NPI) trend signals, retailers gain:
- Early visibility into emerging categories
- Identification of whitespace opportunities
- Insight into which innovations are positioned to grow
This depth of intelligence allows teams to anticipate demand and make future‑focused assortment decisions.
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Faster, More Confident Decisions
Data you can trust, decisions you can accelerate.
With standardized, validated product data enriching the RangeMe platform:
- Search results become more accurate
- Supplier review is streamlined
- Innovation becomes easier to evaluate
- Brands that deliver real shopper value rise quickly to the top
Retailers can act with more speed and confidence, supported by reliable attribute data and market‑driven insight.
Together: A Smarter, More Insight‑Driven Discovery Experience
NIQ Brandbank and RangeMe are transforming how retailers evaluate innovation, bringing accuracy, clarity, and trend‑driven intelligence directly into the discovery workflow.
The Blueprint for Emerging Brands
Empowering Emerging Brands with Insights, Innovation, and Inspiration
Join the Blueprint for Emerging Brands, a monthly newsletter dedicated to helping emerging brands thrive in today’s competitive market.
Act confidently with the most complete and clear view of the market trusted by 1,000s of brands
Don’t just take our word for it, a large community of retailers and manufacturers like you use Byzzer™ data to grow their brands.
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Businesses at different stages have diverse needs. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.
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