NIQ Retail Spend Barometer
Italy
In Q3 2024, Italian household spending on fast-moving consumer goods and tech & durables products increased by 3.8% compared to the same period in 2023
- Nearly €32.5 billion spent on FMCG, marking a 2.9% increase in value compared to July-September 2023.
- T&D products also saw a significant rebound after a prolonged downturn, with a 5.8% increase in value, reaching nearly €14 billion in revenue.
Italian spending on fast-moving consumer goods (FMCG) and technology and durable products (T&D) grew by 3.8% in the third quarter of 2024 compared to the same period last year. Categories showing consistent growth include personal hygiene products (+7.5% vs Q3 2023), baby care products (+4.6%), and household care products (+3.7%). In contrast, consumer technology saw a slight decline compared to last year (-0.2%). NIQ Retail Spend Barometer combines data from NIQ and GfK to measure the turnover of FMCG and T&D goods purchased in stores in Italy.
The FMCG sector returns to growth in Q3 2024
Sales of fast-moving consumer goods in Italy surged past 32 billion euros between July and September, marking a 2.9% increase compared to the same period last year. This growth indicates a strong recovery in the sector, also in terms of volume.
“In the third quarter, the FMCG sector recorded a revenue growth of 2.9%. This very positive figure exceeded expectations and was characterized by a recovery in volumes and a gradual easing of inflationary pressures. This improvement should be analyzed within a macroeconomic context that continues to show signs of weakness. It can be attributed to Italians favoring domestic consumption over out-of-home consumption, as well as the positive effects of public interventions supporting families in need.”
Romolo De Camillis, Retailer Director NIQ Italia
The T&D market has rebounded after a challenging period
In Italy, the Tech & Durable (T&D) market experienced a significant shift in the third quarter of 2024 compared to July-September 2023, with a notable revenue growth of 5.8%, reaching €13.6 billion. In particular, the Home Improvement sector – which includes furniture and DIY – recorded nearly €7 billion in revenue in the third quarter, with an 11.1% increase compared to Q3 2023.
“After many challenging quarters, durable goods have experienced a growth of +5.8%. This very robust performance was driven by the Home Improvement sector, particularly furniture sales. The entire sector, including kitchens and appliances, is still benefiting from the final months of government incentives for replacements”.
Ivano Garavaglia, Head of Retail at GfK