The Fresh Market account-level data is now available through NIQ.

We’re constantly enhancing Byzzer and Discover to empower brands like never before. With more retailers, new insightful reports, and increased functionality, we provide the tools to reach customers, make informed decisions, and drive growth. Your success is our priority, and we’re committed to helping you stay ahead. Expand your view of the natural food channel with The Fresh Market data.

Access includes:

Full Omnichannel View: NIQ’s industry-leading omnichannel perspective gives a 360-degree understanding of market performance, from in-store buzz to online ripples. From independent and natural stores to e-commerce giants, NIQ has the pulse of the entire retail ecosystem.

Fresh Insights: NIQ’s fresh product database is like a treasure trove for vendors. Optimize your offerings, fine-tune inventory, and keep those fresh departments thriving.

Health & Wellness Trends: NIQ’s Product Insights provides the industry’s most robust attributes—from stated to derived. These go beyond the surface-level claims.

Actionable Data: It’s not just numbers; it’s actionable insights. Make informed decisions that resonate with market demands.