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AI 101
AI 101
Insights & Trends
Insights & Trends

What is GenAI’s effect on market research and innovation?

Generative AI has made ideation and product innovation accessible to anyone and everyone. But what does this mean for brands, and how can they test the validity of new product ideas at the speed of AI? In this episode of Accelerating Impact, Zu Khoja is joined by Mark Flynn, SVP of Product at NIQ BASES, and the pair discuss the future of product innovation in the age of GenAI.

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AI at NIQ

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Troy Treangan
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