Total Commerce: Your Seasonal Insights

Online shopping is now a settled part of our daily routine, despite differences in internet speed and evolution globally. With rising online adoption rates across regions and generations, e-commerce is only primed to accelerate in popularity.   

This shift will continue as global consumers remain cautious of what they are spending their money on and how much, especially with inflationary pressures and rising costs of living. As a result, consumers will look for the best deals online and across borders, making global online shopping events a critical strategic tool for manufacturers and brands everywhere.  

With e-commerce rising as a key retail channel generating strong revenue, manufacturers and brands are now encountering a new question of how to boost online sales and continue this growth momentum. Global online shopping festivals and events can be the next area to transform under the e-commerce evolution.  

Underestimating them as a “one-time” event in the yearly sales calendar to generate “additional revenue” is a mistake. In fact, participating in these global online shopping festivals and events can be beneficial for brands in many ways, especially if they are looking for cross-border opportunities. Thanks to e-commerce and its technology, brands can easily set up their online space on global platforms without having to invest the same amount of money required when building physical stores—while avoiding any potential risks this strategy presents. 

With the right data brands can test and track how their products perform by platform and market, which can help decide where to allocate resources and invest in advertising and promotions to improve overall ROI for their business.