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Ignite your strategy with the Full View ™
NIQ Lightning Hub: Ignite your Growth
Welcome to the NIQ Lightning Hub, your ignition for growth in the Tobacco industry, where you can:
- Harness the power of our valuable insights and data-driven intelligence to grow your business strategy.
- Gain a comprehensive view of market trends, consumer behavior, and competitive landscapes.
- Stay ahead of the curve and unlock lightning-fast growth opportunities with our actionable intelligence and power up your business with NIQ.
Latest Tobacco trends: Understanding the evolution of heating products
Heating products’ growth continues to provide an opportunity to offset the contraction in Cigarettes. But do you understand the differences in evolution across markets?
Download our last webinar deck to learn more.
On-demand webinar
Watch our on-demand webinar to explore the heating products category, pinpoint its growth drivers, and dive into new important channels like e-commerce.
First broadcast on January 25th, 2023.
Analysis
Optimizing product distribution? Start here.
06 April, 2023
Report
2023 Pricing & Promotion Tools & Best Practices
03 April, 2023
Report
E-commerce success in 2023 and beyond: Leveraging growth and maximizing returns
18 January, 2023
Education
Three critical questions to unlock innovation success in 2023
16 January, 2023
Ignite your growth
Analytics
Accelerate profitable growth by diagnosing what happened, predicting what will happen, and prescribing what to do about it.
BASES
Building bigger, better brands the first time: That’s why BASES exists. We help you make those difficult decisions and efficiently optimize from the start.
Consumer Insights
Critical behavioral insights, data-backed recommendations, and go-to market optimization. Consumer Insights is your trusted growth advisor.
Want to know more?
Are you ready to have the Full View? Our team of experts can help you.