Powering Informed Decisions with Advanced Analytics

Gain a 360° view of what drives consumers’ decisions and build actionable analytics that generate consistent and accelerating growth. Designed for the FMCG industry, make Advanced Analytics work for you.

2023 On-demand Webinars

Pricing & Revenue Management

Overcoming Inflationary Pressures: How FMCG Players Can Adapt and Drive Profitable Growth

A valuable guidance to balance the pricing and promotion strategy throughout the year.

Assortment & Merchandising

Category Vision Unleashed: Boost growth with assortment optimization and shelf excellence

A valuable guidance to balance assortment and merchandising decisions throughout the year.

Analytics Talks

Alex Zhu, China

How can Advanced Analytics drive profitable growth for CPG manufacturers and retailers?

Alex Zhu, Advanced Analytics Leader in China, explains how NIQ Advanced Analytics helps CPG companies optimise their portfolio and pricing strategy.
Didem Sekerel Erdogan, MEA

How can Advanced Analytics help FMCG businesses drive profitable growth?

Didem Sekerel Erdogan, Advanced Analytics Leader in Africa and the Middle East, explains how NIQ Advanced Analytics is helping FMCG companies through tough economic times by focusing on cash flow, portfolio management, etc.
Sujoy Das, India

How to drive profitable growth in the CPG industry?

Sujoy Das, Advanced Analytics Leader in India, shares how NIQ clients have used a data-driven strategy that helped them anticipate changes in market trends ahead of time and make a progressive approach.
Simon Trott, Western Europe

Profitability is at the center when making complex business decisions

Simon Trott, Advanced Analytics Leader in Western Europe, talks about focus areas to maximize profitability and shares winning tips to drive the greatest results for your business reinforced by data and analytics solutions.
Agnes Szucs Villanyi, Eastern Europe

Data itself is not enough

Agnes Szucs Villanyi, Advanced Analytics Leader in Eastern Europe, shares her recommendations to invest in the right business areas.
Martin Hernandez, SVP Latam

Achieve revenue growth with the right models

Martin Hernandez, SVP of Advanced Analytics Latam walks through some of the key industry challenges and shares his advice on how to capture the greatest opportunities.
Intro to Advanced Analytics

A data-driven strategy to overcome external pressures

As the world continues to change, the ability to quickly pivot to adapt to market dynamics is essential. With Advanced Analytics, CPG companies can become more flexible, cooperative, and innovative to grow revenue and defend shares.

Overview

Right insights at the right time

Accelerate profitable growth with NielsenIQ Advanced Analytics. Designed to diagnose what happened, predict what will happen, and prescribe what to do about it.