Welcome to the first episode of the NIQ + The CPG Guys Podcast Series!
Join our very own Jenny Frazier and Justin Belgiano and The CPG Guys — CPG commerce industry icon Sri Rajagopalan and retail shopper marketing legend Bryan Gildenberg — as they dive into post-COVID innovation at the intersection of online & offline in the CPG industry.
In this episode, we discuss:
- Post-COVID Innovation Trends
- Incubating Innovation in an Omnichannel World
- The Full-Funnel Balancing Act: Acquisition v. Conversion
- Using Metrics and Data in Storytelling
- Balancing the Shift to Efficiency and Personalization
- And More
Do you have Omnichannel reporting gaps?
Our recent analysis shows that some CPG e-commerce insight leaders are leaving more than half of their addressable category unreported to the C-suite. So how can you tell if your organization has the omnichannel view it needs to remain competitive?
Meet the Speakers
Jenny Frazier
Omni Solutions Commercial Leader, NielsenIQ
Jenny Frazier is the SVP of Sales for Omni Solutions at NIQ where she helps brands get the Full View of the Omnichannel market and better understand how consumers are shopping different channels.
She worked for more than two decades in the innovation space prior to her role with the Omni team. She is particularly focused on what’s happening online, offline and the intersection of the two. Helping clients understand how consumer behaviors impact their bottom lines and how they can adapt are her passion.
Justin Belgiano
SVP, N. American Retail Measurement Products, NielsenIQ
Justin Belgiano is the SVP of North American Retail Measurement Products at NIQ where he shapes solutions from ideas to products that marketers and brands need.
He is an online brand and channel activist and has spent his career investing in client businesses to fuel revenue growth. With a passion for talent development, he leads teams to craft innovative solutions that deliver unique market value. Justin has always worked with consumer brands and retailers, with over 15yrs at NIQ – the last 7 working on E-Commerce and OmniChannel solutions. Justin’s insights have been published in Forbes and Business Insider as well as presented in industry conferences.
Interested in Learning More?
Book a consult with Jenny or Justin to get their expert insights, learn more about the state of the markets, and see how they can help you take your brand to the next level.
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